JAMA reports that medical schools may now be tempted to sell their names in an attempt to drum up much needed cash with the University of Minnesota being a prime target for those seeking to raise upwards of a reported $150 million.
In the UK I can see this catching on after the renaming of our famous football stadiums (The Reebok, Emirates et al). Surely someone will object to the University of Birmingham being renamed the Unibond University of Pot Noodle or something of that ilk?
We’ll have to wait and see.
Any suggestions for some sponsorship? A few tasteless ones come to mind….